The MarTech Experience Workshop


Last week on May 29th, B-Hive organized an exclusive event at the Microsoft Innovation Center in Brussels around martech and the digital customer experience within financial services.

The event hosted startups from both Belgium and Israel that identify exciting available solutions for some of the most relevant marketing and communication challenges facing the financial services industry today.

Along with Havas, we brought together dozens of senior marketing, IT and digital executives, along with experts within the martech space. The afternoon was spent listening to engaging pitches from the startups, after which the executives and experts had the chance to meet privately with them to discuss potential bilateral business opportunities.

Overall, the event was a smashing success and allowed marketing executives and experts to connect with next-generation martech startups that are changing the way the financial services industry can tackle its current marketing challenges.

Special thanks to Havas and the Microsoft Innovation Center for your collaboration on an insightful, fun and productive event!

Missed the event? Learn more about the companies that pitched below...

Blügle is a crowdvertising and influencer marketing platform that allows brands to connect with micro-influencers in their space and to drive their brand message to a larger market. By inspiring and rewarding influencers to get the word out for them through Blügle, brands increase their marketing budget’s ROI.


Clicktale taps into the wisdom and behavior of millions of visitors so that businesses can deliver the best digital experiences and drive amazing business results. Complex behavioral patterns are synthesized based on millisecond-level actions such as hovers and scrolls, enabling businesses to interpret their customers’ digital body language and understand intent.

Curious Craft is a company specializing in games that send a message using cutting-edge technologies, such as virtual or augmented reality. Curious Craft also develops their own concepts, such as VR brand activation.

Datorama is a platform that gives marketers the ability to connect all their data sources together to form a single source of truth for more efficient reporting, better decision making and total control over their marketing performance.


dFakto combines both industry and technical expertise to address specific client challenges and deliver actionable insights based on real and verified data. The company has developed a proven methodology that facilitates data-driven processes.

Idomoo helps brands deliver on the promise of customer personalization. Idomoo provides secure, scalable and reliable mass-video production that is automatically produced and personalized.

Selma is an artificial intelligence platform to perfectly organize your digital messaging towards customers and prospects. Using the system, it will learn from audience interactions and consolidate that knowledge into optimal campaign effectiveness and a better customer relationship.


SimilarWeb provides market intelligence solutions to customers along with insights in order to help them understand, track and grow their digital market share. With these insights, marketers and analysts can benchmark performance against competitors, reveal competitor’s online strategy, identify emerging trends and understand consumer intent and journey.

SoPRISM is an innovative tech startup, active in social profiling solutions building. They help agencies and brands benefit from the full power of behavioral social data in order to improve their marketing strategies.


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